Some Great Examples
of Team Mission Statements

Good team mission statements are invaluable to your organization.

Besides learning how to create a mission statement with your team, you must be able to ensure the quality of your mission statement.

This one is the mission statement of Coke:

• To refresh the world in body, mind and spirit.
• To inspire moments of optimism through our brands and our actions.
• To create value and make a difference everywhere we engage.

Here’s the mission statement of Apple Computers, the famous iPod maker:

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

One more example, my church City Harvest:

To build a church with a strong spiritual atmosphere of faith and purity, where every member is released into ministry, discipled in the Great Commandment to obey the Great Commission.

Notice that mission statement always consist of these elements:

• Their value proposition - What is the value they are adding?
• Their target market - Who are the people they are targeting.
• Their channels/methods - How do they intend to go about achieving that value proposition to the target market.

Similarly it’ll be good that your team mission statement includes these elements as well.

A well written statement is concise and easily understood by the lay person.

Don’t write a really long statement trying to encompass everything you’re doing in the organization that it takes someone 5 minutes to finish reading, and another 5 to understand!

Make it a concise statement that any lay person will be able to grasp the full meaning of it.

Like Ben & Jerry’s:

Our aim is to make the best possible ice cream, in the nicest possible way.

Simple and to the point!

Your team will understand it with great clarity and with that, you can expect them to move with you in the same direction toward your goals.

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Creating a Team Mission Statement
Before your team can work effectively, you must set the vision for the team so that every individual in the team understands the purpose of coming together. Are they coming together for a common interest, a specific project, or for a long term vision?

Examples of Team Mission Statements
Here are some examples of good mission statements used in the biggest companies in the world. Learn the elements required in a mission statement and how you can draft a good mission statement.

Formulating Great Team Mottos
A team motto captures the values of a team in a few words or a phrase. Learn about some simple team mottos and how you can create a great team motto for your team.

Setting the Stage for Teamwork
Before you send your team off to do their task, you must set the context and the foundation so that your team will succeed. You need to set expectations, make certain rules within the team and more.

The Barriers to Team Success
There are several barriers to building a successful team. Learn about the pitfalls in teambuilding and how you can avoid them.

Characteristics of Good Teams
Every good team has similar characteristics. Learn six invaluable characteristics that are required to groom an effective, successful team.

Why Doesn't My Team Speak Up?
Getting your team to speak up is probably one of the greatest challenges you will have as a leader. You need to move your team's mindset from the traditional top-down decision making process into the new paradigm.

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