Creating a team mission statement is an essential job of leadership. As the leader of an organization you must ensure that the organization has a mission.
A team mission tells you the purpose of existence of the group/organization.
A mission statement must carry the heartbeat of the organization; it cannot be something plucked out from the air just to make the organization look good or something that you ask consultants to give to you.
A compelling mission statement gives the organization a lot of effectiveness.
Instead of running around in circles, a mission statement helps an organization clarify its direction as well as values. A company with a strong mission statement with its employees living out its heart will be extremely productive and successful.
One example would be Ben & Jerry’s. Their socially conscious bosses have created company policies like donating 7% of all profits back to society.
This strong mission statement backed by solid action has drawn Ben & Jerry’s a load of equally passionate employees in its ranks.
But how many times have you known employees or team members of an organization who know the mission statement as the ‘writing on the wall’.
These people know that the company has a mission statement, it’s just that there don’t know what it stands for and how it translates to their daily work behaviour.
Some of them can even recite it to you, but when you observe the way they behave, you can tell they don’t really care about what the mission statement really means.
How then, can you be creating a team mission statement that will compel your whole team to follow with deep passion?
Notes About Creating
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